Murree Brewery Begins Beer Exports After Decades

Murree Brewery has started exporting beer to non-Muslim countries after receiving official permission, marking its entry into international markets for the first time in decades. The company has established a dedicated export department to pursue this new opportunity, though export volumes remain minimal at this stage, according to Topline Securities. According to a report by Topline Research, Murree’s non-alcoholic export sales currently outpace its alcoholic beer exports, with a monthly run rate of around US$ 30,000. The company expects it will take three to four years to establish a significant presence in the global beer market, which is already highly competitive. The government’s export approval is exclusive to Murree Brewery; no blanket permission has been granted, and Chinese breweries operating in Pakistan are not allowed to export beer. Additionally, Murree has received approval from the excise department for a 10-15% price increase. Murree Brewery invested Rs. 1.5 billion in capital expenditures during FY25, including the installation of a new glass furnace, a major project typically undertaken every 10-11 years. The company is maintaining a high cash balance to support working capital, future capex, and to cushion against unforeseen events such as pending legal cases. Production at the brewery was briefly disrupted for three days due to a political party’s strike, said the report. Financially, Murree Brewery reported a profit of Rs. 960 million for the first quarter of FY2026, up from Rs. 914 million in the same period last year, reflecting steady growth despite operational challenges.