Pakistan’s first-ever edition of the global singing franchise The Voice is set to launch, marking a major milestone for the country’s entertainment industry.
The show has been produced by Contenue in partnership with ITV and will follow the same world-famous format used in more than 150 countries.
Blind auditions, intense battle rounds, knockouts and live performances will put the spotlight firmly on raw vocal talent.
Usman Malik, Founder and CEO of Contenue, said Pakistan has long been home to exceptional singers who deserve a global platform.
“We are not only creating a stage for undiscovered singers but also opening the door for Pakistani music to resonate globally. This is not just a show but a movement to amplify Pakistan’s voice to the world,” he said.
Organizers say the production will meet international standards and will give unknown voices the chance to break into mainstream stardom.
The Voice franchise has launched global stars across multiple continents. Industry observers believe the Pakistani version could reshape the country’s music scene by providing new commercial opportunities and attracting global audiences.
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