PSEB Opens Doors for Pakistani IT Firms to a Global Manufacturing Hub

The Pakistan Software Export Board (PSEB) has invited Pakistani IT and IT-enabled services companies to apply for participation in WAM Saudi 2026, a major international platform focused on advanced manufacturing and logistics. The event will be held from February 15 to 17, 2026, at the Riyadh Front Exhibition and Conference Center, and will bring together global buyers, technology partners, and decision-makers involved in Saudi Arabia’s Vision 2030 industrial transformation. WAM Saudi, short for the World Advanced Manufacturing and Logistics Summit and Expo, is a flagship annual event aligned with Saudi Arabia’s Vision 2030 strategy. The forum focuses on advanced manufacturing, smart logistics, industrial materials, advanced packaging, printing technologies, and digital food systems. It attracts participants from more than 45 countries, including government representatives, industry leaders, investors, innovators, and startups, to accelerate digital and sustainable industrial practices across multiple sectors. According to PSEB, the invitation is aimed at companies developing software solutions for manufacturing, logistics, and Industry 4.0. Priority areas include smart factory systems, manufacturing execution systems (MES), enterprise resource planning (ERP), data platforms, artificial intelligence, Internet of Things, robotics, automation, digital twins, supply chain management, fleet and warehousing solutions, cybersecurity, cloud services, system integration, and advanced analytics. PSEB stated that participation in WAM Saudi 2026 will provide Pakistani companies with access to regional and global buyers, structured business-to-business meetings, and partnership opportunities with public and private sector stakeholders. The platform is expected to offer increased visibility to Pakistani technology firms seeking to expand their presence in Saudi Arabia and the wider Gulf Cooperation Council (GCC) market. Interested companies have been asked to submit their expressions of interest to PSEB by December 15, 2025. The initiative is being coordinated under the Ministry of IT and Telecom in collaboration with PSEB as part of broader efforts to position Pakistan’s IT industry in high-growth international markets and promote technology exports to the Middle East.