Qmobile Appoints Naveed Rangeela as New CEO

Naveed Rangeela has been promoted as the CEO of Qmobile. Naveed served the company in different senior positions while exhibiting his dedication, hard work, and loyalty. His predecessor was the founder and Chairman of Qmobile, Zeeshan Akhtar. While speaking about Naveed Rangeela’s appointment, Chairman Akhtar said, Qmobile is one of Pakistan’s renowned local brands for feature phones and smartphones. The brand was once a market leader in the smartphone market, with a share of nearly 70 percent. It was given credit to introduce the experience of touch screen smartphones in the country at a time when foreign brand smartphones were highly expensive and unaffordable for a large section of customers. Qmobile introduced smartphones of low and middle-price range categories that resulted in its massive success and immense popularity as a Pakistani brand. Later on, the company was charged for smuggling and failing to meet regulatory practices, which had a negative impact on its business and operations, and ultimately, its market share. Qmobile, which was once Pakistan’s leading mobile phone brand, is no longer included in the top five smartphone brands but is maintaining a healthy position in the market, albeit mainly in the low price category.